In recent posts on the business practice blog, we have taken a high level look at branding and marketing. This week we will delve into the essential components of a successful social media marketing campaign. So, exactly what does it take to win big using social media to market your telecom products and services? The…
Prior to the terror attacks of September 11th, I was the consummate Ad Man. From strategic communications plans to concept design work ranging from direct mail to television, I was on top of my game. I loved the interaction and networking in general, and I even fared pretty well when it came to walking that…
Whether you have spousal relations or not, when you hear “mother-in-law” it’s very likely that the little negative receptors in your brain go off because the reputation that has been made by pop culture, movies, and shows. Or perhaps these cinematic displays are simply art imitating life. Although I’m sure kind and loving mothers-in-law exist,…
Does your company use an email marketing service to manage your email marketing campaigns? The thing about using an email marketing service to do your email marketing is that you can create awesome-looking emails even if you don’t have an expert designer on staff. With customizable newsletter templates and drag and drop editing, you can…
A major focus for leaders in today’s dynamic, up-tempo global marketplace is constant change. What works today may not work tomorrow. There are many potential reasons for an organization to execute a change initiative, from needing to adapt to a dynamic [landscape] to maintaining regulatory or cultural relevance. One could argue that it should be…
